12KM is a film directed by Mike Pecci and is a throwback to 80's horror movies. Set in the 1980’s Russia,
a team of scientists have dug the deepest hole known to man and have unwittingly unearthed a terrifying entity. As an assignment on Design Bootcamp, the task was to create style frames for an alternative look for the trailer. It provided a great opportunity to bring them to life in After Effects and below is a breakdown of the project from conceptualization to final animations.


They key words stood out from the brief at the beginning were “Analogue” and “gritty”. Several ideas started to emerge, like film degradation like dust marks and strange colour treatments often seen in vintage film. In the rough cut trailer the characters are recording their findings, which led to the idea that whatever they found down there, was causing unexpected technical interference to their footage.
This seemed like the strongest idea to develop further.

References of VCR static, glitches and typography.
The footage colour grading projected an earthy, sickly vibe which was important to complement in the styleframes. Dark purples and umber’s were chosen to support a claustrophobic atmosphere. The contrast between them further emphasise an underground environment, far removed from natural sunlight and safety.
Inspired by 80’s movies posters such as the Shining and the thing, Poleno seemed like a nice fit. I then skewed it, styling it with roughen edges and finally used a rusty texture with a luma matte to emphasise the dusty, underground setting.
Stock images courtesy of Shutterstock 
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative, and created for educational purposes. Images have been graciously provided by Shutterstock for use in the creation of course content and exercises. Visit them at shutterstock.com.
This work was created as a homework assignment for the Design Bootcamp course from School of Motion, Inc. All work is speculative, and created for educational purposes. Footage provided courtesy of “12 Kilometers” by its Director, Mike Pecci. Visit 12kilometers.com for more info on the film.

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