Dear George is a contemporary jewellery company specialising in lightweight statement pieces made with materials such as resin, concrete and laser cut wood.  The refreshed logo echoes the mysterious and ethereal topography of Scotland,
 of which the company is inspired by.
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Brief
The brief was to update the branding to a sophisticated look. Since textures feature heavily in the designs,  everything in the rebranding is stripped back to be as minimalist as possible.
  
Packaging
  
PHOTOSHOOT
Photography - Sarah Bu
Model and styling - E. Baird
Working with E. Baird was a true privilege and I love working with her.
She worked tirelessly to create a range of looks ahead of the photo shoot and has a meticulous eye
for detail.  On the day, she took the location and weather changes in her stride. Collaborating with her
on this photo shoot was a highlight of the project.

    

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